The latest beauty trend may take you by surprise, but it’s quickly taking over and impacting how we shop, and therefore changing our make-up bags. Cruelty free beauty products are fast becoming something people actively search for, and the beauty industry is having to quickly evolve to cater for the ethical beauty takeover. It’s no longer a case of picking up a product and heading to the tills. Instead, we are consciously checking the ingredients to ensure they are all cruelty free and haven’t been tested on animals.

Key ingredients to look out for when picking up your cruelty free beauty products are Beeswax, Keratin and Collagen – if a product contains any of these then they are definitely not vegan friendly and should be avoided if you want to keep your beauty buys cruelty free.

So, let’s get serious. What products actually are cruelty free? Here is our handy guide on what cruelty free must haves you need in your beauty bag!

Charlotte Tilbury

Charlotte Tilbury is a beauty brand that doesn’t test products on animals or use animal-based ingredients, with each and every product being completely cruelty free. Some of our top picks from Charlotte Tilbury include:

  • Cheek to Chic blushers

  • Rock N Kohl eyeliners

  • Hollywood Flawless Filter complexion boosters

  • Hollywood Complexion 2-in-1 contour brush

Cover FX

Cover FX is must-have beauty brand that is totally vegan friendly, appealing to many who have recently made a life-changing decision to become vegan. As huge fans and regular users of Cover Fx, here are a few products that you can feel guilt free about buying!

  • Mattifying primer with anti-acne treatment

  • Power Play foundation

  • High Performance setting spray

  • Custom Blending brush


Illamasqua is another top beauty brand that follows a cruelty free ethos. With that in mind, here are some products from this brand that we feel you need as a ‘go to’ without having to worry about what they contain.

  • Precision Brow gel

  • Beyond Powder highlighter

  • Eyeshadow Blending brush

  • Glamore lipstick

So, now that you’re completely clued up on cruelty free make-up, you can get browsing for your bridal beauty bag. If you’d like to find out more, please do get in touch with Liz Patey MUA.

Images courtesy of Liz Patey MUA

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